Bigger means faster

You can have a lot of fun making segmentations of your visitors in Google Analytics. And it can actually lead to interesting insights. This morning we had a look at how people with big screens compare to those with small screens and those with laptop size screens.

We compared the surfing behavior on a few popular Ducth websites. Here are a few interesting conclusions:

• People with big screens are faster

They stay for a shorter period on a website, but manage to see just as many pages during their visit. Our conclusion: they're just faster. We can't tell whether this is because of the size of their screen which allows them to scan through pages faster, or because it is that the big-screened people are more experienced internet users.

• Small screen people like Google

The smaller the screen, the more likely you are to use Google. Laptop users prefer to type in urls. I'm not quite sure how to explain this.

• People with big screens like Firefox

And people with laptops like Safari. That's not hard to explain, I think.

• People have bigger screens in the office than at home

This is the question that we started with and it is a relevant question, the screen sizes of your audience matter when you are building a web site and the question if people visit your site during working hours or from home is also relevant in most campaigns.
However: we can't see in Analytics if people are home or at work. So what we compared in the end was the size of screens during working hours with the screen size outside of working hours.
The result was that people use bigger screen sizes during working hours.